The Butterfly Effect / by Sara Yang

CONTEXT

Our current methods of urban planning are outdated. In an age of smart cities and increasing infrastructure development, The Butterfly Effect leverages open data and social media listening to influence a citizen-centered approach for how we plan our cities.

Outcomes

Our team took first place in the Smart City / Civic Tech division of Ultrahack 2015 in Helsinki, earning the opportunity to pitch at Slush, the largest startup conference in Northern Europe.

Scope

I was sponsored to attend Ultrahack as a delegate from Copenhagen. During this 48-hour challenge with The Butterfly Effect, I blended business design to shape the model and funding targets; and narrative design to craft our pitch visuals and information.

Check out the pitch presentation from Slush 2015, and stay connected by giving us a like on Facebook.