emasafu

In a nutshell —

My pillars are in storytelling, research, and design. The arc of understanding people & their contexts; doing justice to celebrate true stories; and designing to make better — it’s a process I love.

I’ve served as a researcher, experience designer, product manager, and strategy consultant in local and global contexts across the US, Europe, East & West Africa, Southeast Asia, and Latin America. I’ve worked across nonprofit, social enterprise, education, tech, and civic sectors and am committed to working toward an equitable and liberatory world.

At Tala, I focused on designing new products and launching new markets to expand financial health with underbanked consumers globally. I started out as the first person on our design research team, and lived and worked in Kenya, the Philippines, and Mexico since then.

At Greater Good Studio, I’ve served as a research lead and project strategy lead, designing in partnership with social sector organizations and communities to advance equitable, people-centered social change. At Civilla, I’ve served as a research lead and designer, working across the service design lifecycle in partnership with state and federal public-serving institutions. Having started in design for local social impact with Design for America, it is a continual deepening of my relationship to designing at home.

As an independent researcher, designer, and facilitator: I’ve worked across four continents, partnering with social impact organizations to clarify the world we want to create, to unearth true insights and needs, and to weave our strategy to get there. Dezine Lab is my home for independent and freelance work.

For the full hits, check out my resume here. While my portfolio is returning from sabbatical, please feel free to reach out for further samples of work.

about // life in pictures // life in making